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Keller Williams is expanding in Asia with a new master franchise in the Philippines. Led by Regional Controlling Principal Steve Chien and Regional Operating Principal Rolando C. Acuesta, the Keller Williams franchise in the Philippines is currently initializing operations. 

“Keller Williams’ business model, training curriculum and powerful culture will be key to it becoming the leading real estate brokerage in the country,” said Chien. “The Keller Williams value proposition is a game-changer.”

KW Philippines is backed by a team of leaders with more than 40 years’ experience in residential, commercial and leisure real estate development. Chien and Acuesta are scheduling office launches and overseeing the recruitment of additional agents to take leadership roles.

“Real estate franchising may be unheard of in the Philippines, yet it’s advantageous to sellers for better training and lead generation, clients for more reliable and smoother services and franchisees for having a tested business model and known brand name,” said Acuesta.

“Keller Williams is going to change the way we sell real estate in the Philippines,” said Acuesta.



Keller Williams Realty, Inc. is the world’s largest real estate franchise by agent count, with more than more than 150,000 associates and over 800 market centers across the globe are affiliated with Keller Williams.

For four consecutive years, Keller Williams Realty has been named a top training organization by Training Magazine. In 2016, Training Magazine once again named Keller Williams the #1 training organization across all industries worldwide.

The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties.